The first impression, presentation is the most important factor and can make all difference to the potential client. Staging the property for that first impression can be done in two ways: by seeing and advertisement, or by visiting the property itself.
The Marbella Unique Properties team takes care of advertising the property, to ‘push’ the property throughout our network of contacts and present it at its best during this part of the sales process. Diverse marketing tools are used to make help the client decide to visit the property for the first time. Marbella Unique Properties promotes its properties by using printed advertising materials, adverting in diverse newspapers or specialized magazines, and adapting to the ‘information society’ by using the internet to our advantage with its infinite possibilities. Our website has been designed to be simple to use, attractive and intuitive. Here we can highlight the most important property details, with an effective description that supports the photographs and video. Visually a properties presentation is very important and a properties presentation must not only be based on photographs. The presentation of the house is fundamental; Marbella Unique Properties are pleased to offer you a short list of tips to welcome the clients.
We must keep in mind that it’s not the same to sell a property that is not lived in as selling your current residence, so these small tips are focused on those owners. Selling your home planning on embarking on a new adventure, means allowing the buyers to imagine the property as their own. Most buyers are looking to increase their quality of life, and this is reflected when purchasing a new home. Ideally they are looking to purchase a better and nicer home than their current one, so it is important that the house you are trying to sell gives that impression.
Organisation and cleanliness
Certainly, when you live in the property (especially if you’re a family) is difficult to give off that pristine impression of a show home or magazine advert, but with a little collaboration little details can make all the difference. Make sure all the beds are made (even those that are not commonly used), sports equipment or toys stored away out of sight. It’s important that kitchen or bathroom products that are normally out are put away and stored, leaving de cluttered surfaces. Keeping organized only daily use objects and products while tidying away the less used products. The latter could be personalised collections for example china collections, excess furniture, additional soft furnishings, hobbies and crafts that are no longer used and so on. It is advisable to store them away to be able to achieve the following point.
Clearing spaces and creating sensations of ample rooms
If we manage to organize and de clutter we are able achieve the sense of ample rooms. Every client that looking for a new home wants a property to live in that feels spacious. We can create a sense of space by using light and neutral tones, making the most of the natural light and of course creating larger spaces by leaving the necessary furniture.
Lighting
Undoubtedly one of the factors that are usually forgotten when preparing for a property viewing. Often is the case that rooms are left unlit or the blinds closed until the clients walk around the property. If the viewing has been confirmed in advance we recommend turning on all the lights in the property to enhance its light and give ambience. Open all the curtains and let in as much natural light as possible (especially during the winter months). In addition add ambience lighting with lamps and bedside table lights, as well as turning on all bathroom lights given a sense of cosiness and warmth to the property. As touched on before another factor that influences the properties presentation is the wall tones and furniture which has to also be taken into account when lighting the property correctly. A fresh coat of paint may just be the first brush stroke to closing the deal.
Decoration
When a client enters a property they try to imagine living in it and envision their daily routines. Therefore it should be as neutral as possible; it is always be easier to draw on a blank sheet of paper than on one with lines. Therefore we should avoid very intense colours or heavy furniture that draws your eye away from the beauty of the room and space, by modify the distribution of the furniture also can generate a greater a larger sense of space. Playing with a base colour for the whole house and two others that go with it for detail work can be a great idea. Another idea is to de clutter the furniture of adornments and the walls of multiple pictures so that the areas aren’t jam packed with objects, this can be difficult to achieve so to not leave the property empty or looking naked. It is important to find that fine balance and harmony.
Marketing by using the sense of smell
One of the oldest sales tools has been to excite the senses. Soft furnishings achieve this by stimulating the sense of touch and being pleasant on the eye, but being pleasing to the eye isn’t the only sense that we can excite, the sense of smell is a key sense that we can use. Typically the smell of freshly made coffee or bread helps invite the client to favour the property. This doesn’t mean that your house must smell like the Ginger bread house from the story of Hansel and Gretel but it is one of the tools we can use to help the potential client see your property in a different light.
Undoubtedly, this list of useful tools can help you prepare your home before the many visits that will be made to show your home once it is put on the market. Currently the Costa Del Sol real estate market is busy and any advice is welcome to help achieve a sale. If you have any questions, you can contact Marbella Unique Properties or visit our office where we will be happy to welcome you and have a coffee. You can also visit our spring blog for more tips on decoration.
