You have a property in Marbella, and have decided that it is the perfect time to sell or to get a return on your investment via diverse rental methods. The question that arises is how to get your property known on the market and in front of the right customers. Many people opt for online real estate advertising that allows the owner to directly advertise their property, however at the end of the day the sites become overcrowded with many outdated properties. For this reason, in a city like Marbella, with important real estate market foundations and such a variety of property, achieving good positioning to get in front of the right customer is very important. In specialist markets it is achieved through the use of professional local agencies. Today Marbella Unique Properties would like to talk about two very important aspects or methods when it comes to the properties overall look and the things we focus on with our clients who have properties on an exclusive basis.
What does having a property on an exclusive basis mean? It is a working method that consists in choosing a single real estate agency to represent the property and deal with all the relevant procedures through that same agent. So that one agency is responsible for the property and enables the owners to avoid having to manage several agencies on a regular basis with things such as: updating of price, new photos, managing visits etc… This way the owner has contact with one real estate agent such as Marbella Unique Properties who represents them throughout the process. Every property has a right client, no matter on the properties location for example: Nueva Andalucia, Puerto Banus or Marbella East, focusing on the right client and audience is the key. Beginning by offering your property to their unique portfolio of buyers/investors with whom they have been working for years, alongside offering to a selection of real estate agencies on the Costa del Sol that they already work with and have a close working relationship. Working with our agency without an exclusive agreement means your property will already obtain wide visibility throughout our client portfolio and on our network of collaborating agencies, but working with an exclusive as well as being time efficient for managing multiple agencies will achieve a better level of positioning thanks to two very important services or techniques in the real estate market: Photography and the use of the ‘open-house’.
A photo shoot is much more than a succession of images of empty rooms; it shows for example the apartments on the Golden Mile or the mansions of Sierra Blanca and La Zagaleta at their best and is a representation of the people who inhabit them. To distinguish each one, we must highlight its most unique features, for this reason the agent in charge of taking the images must carefully plan what they want to photograph in each property which sufficiently distinguishes it from the thousands of other properties out there. In addition, the same room can be photographed from many different angles and produce a variety of results. Which is why in each room we ask ourselves how can I show this room at its best? without forgetting its surroundings, which is also an important factor for each property. Recently some properties have been able to enjoy our exclusive service as well as photography in developments in high demand such as Sierra Blanca, Altos de Puente Romano as well as residential areas such as Marqués del Duero in San Pedro.
The ‘Open-House’ or ‘Puertas Abiertas’ in Spanish, is a marketing technique that was invented in America to show homes to potential buyers. The buyer does not have to arrange a prior appointment or book to visit the house. The house is open to the public for a whole day, the event is publicized and Marbella Unique Properties takes care of showing the property to the public throughout the day whilst making sure that the property does not suffer any damage or deterioration. It would be promoted in several stages: presenting the property to collaborating agencies, and then presenting to clients. The ideal day is chosen, invitations are sent to clients and buyers via newsletters and telephone calls, the house is conditioned for the event, depending on the style of property a catering service can be used etc… using techniques that connect to all the senses; different and complementary visual, olfactory, auditory and tactile stimuli. The right amount of lighting for that particular property, the smell of fresh bread or coffee, an ideal temperature on hot days … all these things influence this process. Marbella Unique Properties boasts a multilingual team that can assist clients in Spanish, English, French, Italian, German and Russian. For this day to be successful, you have to make the people visiting feel that they have received a great service and are fully informed. Just because a visitor has a good overall impression doesn’t mean he will buy, but he will speak very highly about the property.
The system that generates the most success when selling a property, according to our experience of over 15 years in the real estate sector in Marbella and the Costa del Sol, is having your property on an Exclusive basis. So do not hesitate to contact Marbella Unique Properties if you want your property to be at the forefront of the real estate market.